Corporate blogs, written well.I've grown to enjoy the official Yahoo! Search Blog and the Ask Jeeves Blog. They update frequently, have substantive, well-written posts and each blog has a unique style and is engaging. That corporate voice whose tenor usually creeps into the-song-every-company-likes-to-sing is dampened and even absent at times. Often each product announcement or investigation highlights a personal story that allows excitement to be palpable but downplays self-aggrandizement and often exposes the author's voice. It's real (or seems real) and it makes each post fun to read.
The Google Blog hasn't caught up yet. It's a surprising mis-representation - the culture we work in is fast, decisive, and colloquial but the blog voice is stiff. It's your not-so-cool uncle unbuttoning his shirt, listening to The Postal Service (but only the single of Such Great Heights) and proclaiming that Yeah, I totally dig your stuff you kids, this hip-hop speaks to me too. Um. Dogg. *flashes hang ten sign*.
I feel weird when I keep seeing the TPS-reports language pop up - it's the well-meant stuff like tying product margins and management needs and find out how they can help your business that almost but doesn't quite make the jump over the canyon. It's interesting... but it's not a naked man standing next to Will Hung.
Uncle Google is very smart, of course - I mean our favorite uncle's pockets have serious protectors and his slide rule is well-oiled, but he sure could use a month's sabbatical in Marrakech with only a jar of figs, a map of Saskatchewan, and his moxie to keep him alive.